Why Business Needs a Website?

September 30, 2022

Website will attract new customers to your business and make you more money.

We like this stat so much, we’re mentioning it twice: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours. Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.

Customers value great service. According to a Zendesk report, 84% of survey respondents reported that customer service is a key factor when deciding whether to purchase. Create a contact page on your website that clearly shows how to contact you. Include a phone number, email address, and chat link if you have one. To help people get answers right away, add an FAQ page to your website. Most importantly, when customers contact you, respond promptly. Since in-person conversation is rare with online stores, use the opportunity to build the relationship as much as possible.

Add instant credibility to your business simply by having a website.

The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.

Email marketing may seem old-school, but it works. By using an eCommerce platform that automatically collects email addresses, you can easily share sales, new products, and tips with your customers. You can also collect more email addresses by offering a subscription option to your blog or offering a discount code. Consider creating an email newsletter so your customers hear from you on a regular basis.

Position yourself and stay in control of your brand.

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for. Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.

Small business branding can be a headache. Especially if you’ve never done it before. Working with a professional branding agency is the easiest way to ensure your small business branding or rebranding project goes off without a hitch. It’s true that if you have an exceptional product or service, you can start a small business without building a professional brand. However, if you want to grow the business and expand into more aggressive markets, you’ll need to establish a great brand identity!

When facing similar pricing and comparable quality in a tight marketplace, developing a strong brand will pay dividends and can often tip the balance in your favour. In the end, the most successful small business is going to be the one that’s a) making the most money and b) building the biggest following of loyal customers.

Author Ian Gibranata
2022 September